Designing your API experience

This follows on from the first post on business strategy ~= data strategy

Let’s assume your business strategy aligns with exposing data, building APIs, or building a platform.

Some business strategy examples for a trading exchange might be:

• Customers want to build their customized execution algorithms
• Customers want to leverage 3rd party execution algorithms, but not outsource the execution
• Customers want to automate opportunities (IOI) processing